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We travel to the gouged, dusty, battered stone island of Milos, Greece to bring to life our new bridal collection.


Milos - a place more famously known for the discovery of the Venus De Milo; it was here that archaeologist Olivier Voutier saw a shape, the naked torso of a woman, carved in marble, lying on her side. Her torso was followed by draped legs, a wedge from the hip, plinth, foot and other fragments...and in the afternoon light what would become known as the Venus de Milo stood before Voutier.


Our location not only provided the idyllic setting in its stone cliffs and aegean charm, but also the perfect juxtaposition of an ethereal Venus and the Shona Joy bride.



“I fell right into the Arms of Venus de Milo.
Suddenly my eyes went so soft and shaky,
I knew there was pain but pain is not aching.”

“There was this beautiful synergy in showcasing our simple and effortless bridal gowns against the luminous stone island where the statue of Venus was discovered.
It was pure magic.”

- Shona Joy Thatcher



The Shona Joy bridal collection is now made using LENZING™ ECOVERO™ branded viscose fibres.

LENZING™ ECOVERO™ Viscose fibres have 50 percent less greenhouse gas emissions and water impact than standard viscose (according to Higg MSI scores2).

You can read more about how we strive to work as a responsible brand via the People + Planet section of our website.


Photography + Production: Jessica Ruscoe

Videography: Joe Davis

Model: Alexandra Agoston

HMUA: Margot Priolet

Styling: Freddie Fredericks

Styling Asst On Set: Alexandra Chloe

Producer on Location: Denis Piereschi

Agent: Scala Management

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