Good Earth Cotton

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Climate positive traceable cotton.

Earlier this year, we had the pleasure of visiting the innovative Good Earth Cotton® farm in Moree, Australia. Our partnership with Good Earth Cotton® continues to grow each season, now encompassing a full suite of high-quality staples that are as good for the environment as they are for your wardrobe.

Climate positive traceable cotton.

Earlier this year, we had the pleasure of visiting the innovative Good Earth Cotton® farm in Moree, Australia. Our partnership with Good Earth Cotton® continues to grow each season, now encompassing a full suite of high-quality staples that are as good for the environment as they are for your wardrobe.

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Good Earth Cotton® is the world’s first carbon-positive cotton farm, setting a new standard for sustainable agriculture. Grown by Sundown Pastoral, a leader in Australian farming, this cotton is cultivated using advanced, science-backed regenerative practices. By prioritising soil health and minimising environmental impact, Good Earth Cotton® is not just growing cotton—it’s pioneering a future where agriculture nurtures the planet.

All chains of supply using Good Earth Cotton® are secured with FibreTrace® technology—a system embedding a unique pigment into the cotton fibres allowing traceability at every stage, from manufacturing to sale, ensuring complete transparency throughout the garment's life cycle.

Good Earth Cotton® is the world’s first carbon-positive cotton farm, setting a new standard for sustainable agriculture. Grown by Sundown Pastoral, a leader in Australian farming, this cotton is cultivated using advanced, science-backed regenerative practices. By prioritising soil health and minimising environmental impact, Good Earth Cotton® is not just growing cotton—it’s pioneering a future where agriculture nurtures the planet.

All chains of supply using Good Earth Cotton® are secured with FibreTrace® technology—a system embedding a unique pigment into the cotton fibres allowing traceability at every stage, from manufacturing to sale, ensuring complete transparency throughout the garment's life cycle.

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As a keystone for Shona Joy’s ongoing commitment to developing well crafted, timeless pieces, we are proud to continue our partnership with Good Earth Cotton® and FibreTrace® with an aim to expand its integration across a broader range of fabric groups, further enhancing traceability through our supply chain.

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